The 9 Best Rep.ai (Servicebell) Alternatives in 2025

Website visitor engagement technology has always been crucial to the success of any online business, and it is doubly so in the world of B2B. The space has evolved at a rapid pace to match the increased connectivity of consumers, much like how Zoom came to replace real-life business meetings during the pandemic.

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This technological evolution went from humble phone calls and emails to live website chats, and in recent years has entered the era of live video meetings and AI chatbots. 

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Within this space, Rep.ai (formerly known as Servicebell) emerged as a promising platform for companies who wanted to engage their website visitors via live chat and video calls. Their platform offers a robust set of features designed to help businesses connect with potential customers browsing their websites:

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What Rep.ai Does Well:

• Provides live chat and video calling capabilities for website visitors
• Offers visitor identification and tracking features
• Enables screen sharing and co-browsing functionality
• Integrates with popular CRM platforms
• Delivers real-time notifications when high-value prospects visit your site

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With that said, there are plenty of reasons why a company would look for Rep.ai alternatives, be it budget constraints, peculiarities of their market or as a matter of strategy regarding the use of AI in customer engagement:

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Why Consider Alternatives:

• Pricing Constraints: Starting at approximately $2,000 per month, Rep.ai can be cost-prohibitive for small to mid-sized businesses
• Scaling Challenges: As your team grows, per-seat costs can escalate quickly
• Prioritizing Human Connection: With their recent pivots, it seems that the company is betting big on AI SDRs, which might not be suitable for certain brands

While Rep.ai has strong offerings, in recent years, its priorities have shifted towards automating the buyer engagement process via AI (hence its rebrand from Servicebell). As AI sales bots become mainstream in the buying process, companies who want to offer a differentiated buying experience (without breaking the bank) might want to look at alternative solutions to fit their needs.

In this article, we’ll do our best to present the top 9 alternatives to Rep.ai (Servicebell) alternatives that might be worth considering.

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Captiwate

Captiwate (our solution) transforms website visitor engagement by enabling instant, frictionless video calls directly in the browser at a fraction of Rep.ai's cost. This creates an in-person purchasing experience online that's particularly valuable for complex B2B offerings where building trust quickly is essential for conversion.

Best for: Real-time visitor identification and engagement through in-browser video calling

Features:

• Live video calls directly from your website with zero friction
• Real-time visitor identification and company lookup
• Co-browsing and screen sharing capabilities
• Real-time monitoring of website traffic with buying intent signals
• Customizable appearance to match your brand
• CRM integration for contact syncing
• Slack notifications for hot leads

Who is it for: B2B companies with high-value products or subscription services where building trust with prospects is crucial. Particularly effective for businesses with complex offerings that benefit from live demonstrations.

Pricing: Free starter plan available; paid plans start at $250/month - a fraction of Rep.ai's starting price - making it significantly more accessible for growing businesses.

Pros:

• No forms to fill - instant connection between visitors and sales reps
• Creates an in-person purchasing experience in the digital realm
• Real-time visitor pipeline based on buyer journey
• Integration with major CRMs like Hubspot (works like a "glove" with existing tech stacks)
• Proven results: Salesforge reported 30% increase in demo volume
• Substantially more affordable than Rep.ai 

Cons:

• Primarily focused on video-based engagement rather than chat-only solutions
• No AI SDR capabilities

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Orum

Orum transforms outbound sales calling with AI-powered technology that enables parallel dialing, conversation intelligence, and a collaborative virtual salesfloor. Where Rep.ai focuses on inbound website engagement, Orum helps sales teams reach more prospects efficiently while maintaining natural conversations.

Best for: AI-powered sales calling and dialing automation

Features:

• AI dialer with parallel dialing capabilities
• Live conversation platform
• Virtual sales floor for team collaboration
• Advanced analytics and call insights
• Call library for best practices
• International dialing options

Who is it for: Sales teams focused on outbound calling strategies who want to maximize productivity and connect rates.

Pricing: Starts at $250 per user/month (billed annually) for the Launch plan; Ascend plan with enhanced features available for larger teams.

Pros:

• Increases call productivity by up to 400%
• Creates 5x more connections according to customer testimonials
• Team-based virtual salesfloor encourages collaboration
• AI-powered insights for coaching opportunities
• Seamless integration with major CRMs

Cons:

• Focused primarily on outbound calling rather than inbound website visitor engagement
• Higher price point compared to some alternatives

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Warmly.ai

Warmly.ai specializes in identifying and engaging high-intent website visitors by tracking buying signals across multiple channels and de-anonymizing visitors. The platform enables sales teams to engage warm prospects through personalized outreach at precisely the right moment, creating more meaningful connections with decision-makers.

Best for: Identifying and engaging high-intent website visitors with personalized outreach

Features:

• De-anonymizes website visitors
• Monitors buying signals across first and third-party sources
• AI intent scoring to prioritize leads
• Multi-channel engagement (chat, email, LinkedIn)
• Integration with major platforms like OpenAI, Clearbit, and Demandbase

Who is it for: Marketing and sales teams looking to proactively engage with their warmest leads as soon as they show interest.

Pricing: Custom pricing based on company needs.

Pros:

• All-in-one access to best-in-class enrichment and intent data
• Automates lead engagement through targeted messaging
• Provides real-time notifications for high-intent visitors
• Seamless integration with CRMs and sales tools

Cons:

• Less focus on live video engagement compared to some alternatives
• Requires setup of targeting parameters for optimal performance

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3CX

3CX delivers a comprehensive business communication platform that extends beyond visitor engagement to provide a complete PBX phone system, video conferencing, and live chat capabilities. Unlike Rep.ai's per-user pricing, 3CX offers flat-rate licensing that makes it attractive for organizations seeking to consolidate their communication tools.

Best for: All-in-one business phone system (PBX) and contact center platform

Features:

• Browser-based video calls and meetings
• Live chat for websites
• Advanced PBX functionality
• Call queue strategies and automation
• Detailed call reporting
• White-label capabilities

Who is it for: Businesses looking for a comprehensive communication platform that includes website engagement alongside traditional phone system capabilities.

Pricing: Flat annual pricing model instead of per-user costs; PRO edition for 64SC starts at €2,895 annually.

Pros:

• No per-user pricing - one flat annual license cost
• Comprehensive communication tools beyond just website engagement
• Self-hosting options for complete control
• Strong security and compliance features (SOC2, GDPR)

Cons:

• Less specialized in website visitor conversion than dedicated solutions
• Broader feature set may include unnecessary components for some users

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Drift (part of Salesloft)

Drift, now integrated into Salesloft's platform, focuses on intelligent automation that qualifies leads through AI-driven conversations before routing them to sales representatives. This approach allows businesses to scale their website engagement without proportionally increasing headcount, making it ideal for high-traffic sites.

Best for: Conversational AI chatbots and automation for website visitor engagement

Features:

• AI chat agents that engage website visitors
• Visitor identification and de-anonymization
• Real-time alerts for sales teams
• Conversation intelligence
• Multi-touch attribution
• Advanced workflow automations

Who is it for: Mid-market to enterprise companies looking to automate initial website visitor engagement while routing qualified leads to sales teams.

Pricing: Premium packages available; custom pricing based on company needs.

Pros:

• Powerful AI chatbot capabilities
• Comprehensive analytics and attribution
• Seamless handoff between AI and human agents
• Now part of Salesloft's broader revenue acceleration platform
• Strong enterprise security and compliance features

Cons:

• Less focus on human-to-human video engagement
• Can be complex to fully implement and optimize

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LiveCaller

LiveCaller enables direct voice communication between website visitors and sales teams without requiring visitors to download software or dial phone numbers. Compared to Rep.ai's broader feature set, LiveCaller delivers a more focused voice connection solution at a significantly lower price point.

Best for: Direct voice calling between website visitors and sales teams

Features:

• Web chat integration
• Web calling functionality
• Co-browsing capabilities
• Omni-channel inbox for centralized communications
• Customizable chat widget
• Analytics dashboards

Who is it for: Businesses looking for a straightforward solution to enable voice conversations with website visitors.

Pricing: Starting at approximately $17/month per agent; multi-feature packages available.

Pros:

• Simple implementation with JavaScript snippet
• No phone numbers or downloads required for visitors
• Unlimited customer profiles and interactions
• Strong focus on voice-based engagement
• 14-day free trial available

Cons:

• Less comprehensive visitor intelligence compared to some alternatives
• More basic analytics capabilities

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Apollo

Apollo combines contact data, engagement tools, and visitor tracking in one unified solution that blends inbound website visitor engagement with proactive outbound prospecting. This breadth of functionality makes it valuable for teams that want comprehensive sales intelligence beyond just website visitor management.

Best for: Comprehensive sales intelligence and engagement platform

Features:

• Website visitor tracking
• Company and contact database access
• Email sequence automation
• Sales engagement tools
• Lead scoring and prioritization
• Chrome extension for real-time insights

Who is it for: Sales and marketing teams looking for a comprehensive prospecting and engagement solution that extends beyond website visitor interaction.

Pricing: Basic free plan available; paid plans start around $49/user/month.

Pros:

• Extensive database of companies and contacts
• Comprehensive sales engagement features
• Strong integration capabilities
• Balance of automation and personalization
• Visitor tracking integrated with broader sales intelligence

Cons:

• Less specialized in real-time website visitor engagement
• More focused on outbound than inbound conversion

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ZoomInfo Sales

ZoomInfo Sales provides comprehensive B2B contact and company intelligence with advanced sales engagement tools to connect with decision-makers across organizations. Their extensive database of verified contacts and company information helps sales teams identify and reach the right prospects at scale, though at a significantly higher price point than most Rep.ai alternatives with annual commitments starting around $15,000.

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Best for: Accessing comprehensive B2B contact data and company intelligence for targeted outreach

Features:

• Extensive database with 70M+ direct dial phone numbers and 174M+ verified email addresses
• Advanced company and contact search capabilities
• Buyer intent data tracking
• Sales automation and engagement tools
• Website visitor identification
• Integration with major CRMs and marketing platforms

Who is it for: Sales and marketing teams focused on outbound prospecting who need reliable contact data and company intelligence.

Pricing: Starting at approximately $15,000 annually with an average cost of $250 per user per month; additional lead credits available at around $0.85 per lead.

Pros:

• Comprehensive and accurate B2B contact database
• Advanced filtering and targeting capabilities
• Integration with most major sales and marketing platforms
• Intent data to identify companies actively researching solutions
• Website visitor identification with no known risk of shutting down

Cons:

• Significantly higher price point than many alternatives
• Annual commitment typically required
• Complex pricing structure based on seats, credits, and features
• More focused on data access than direct engagement tools

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Factors.ai

Factors.ai delivers advanced intent data capture and attribution capabilities that help businesses identify and understand the companies visiting their websites across multiple channels. For teams that prioritize data-driven decision-making, Factors offers powerful analytics to inform both marketing strategy and sales outreach.

Best for: Intent data capture and marketing attribution

Features:

• Website visitor identification (up to 64% of traffic)
• Intent signal collection across multiple channels
• Account intelligence and segmentation
• Lead scoring and prioritization
• Full-funnel analytics and attribution
• LinkedIn AdPilot for optimized ad campaigns

Who is it for: Marketing teams focused on understanding buyer intent and optimizing campaign performance based on actual engagement data.

Pricing: Plans range from Free (200 companies/month) to Growth ($999/mo for 8,000 companies); custom Enterprise options are available.

Pros:

• Holistic view of intent signals across multiple channels
• Strong marketing attribution capabilities
• Detailed account intelligence
• Integration with major CRMs and marketing platforms
• Compliant with major data privacy regulations

Cons:

• More focused on data collection and analysis than direct visitor engagement
• Less emphasis on real-time conversation capabilities

How to Choose the Right Rep.ai Alternative

When evaluating these alternatives, consider the following factors:

1. Engagement Style: Do you prefer chat, voice, or video as your primary engagement channel? Do you want to keep the human touch throughout the sales process, or would you trust an AI to engage your prospects? Different solutions emphasize different communication modalities.
   
   
2. Team Size and Resources: How many team members will engage with visitors, and do you have sufficient manpower to handle live interactions? Some solutions require more human resources than others.
   
   
3. Infrastructure Requirements: Are you looking for a full phone/communications infrastructure or just website visitor engagement? Platforms like 3CX provide broader communications capabilities, which might fit certain markets and niches better than browser-based video.
   
   
4. Integration Requirements: What other tools (CRM, marketing automation, etc.) need to connect with your visitor engagement platform?
   
   
5. Budget Constraints: With Rep.ai starting around $2,000/month, alternatives like Captiwate offer similar capabilities at a fraction of the cost.
   
   
6. Feature Priorities: What specific capabilities are must-haves vs. nice-to-haves for your specific use case?
   
   
7. Technical Implementation: How much development resource can you dedicate to implementation and maintenance?
   
   

Why You Should Consider Captiwate as a Rep.ai Alternative

Among the alternatives listed, we think that Captiwate can offer several distinct advantages over Rep.ai and other competitors:

1. Significant Cost Savings

While delivering comparable core functionality to Rep.ai, Captiwate costs approximately 87% less, starting around $250/month versus Rep.ai's $2,000/month entry point. This dramatic price difference makes enterprise-grade visitor engagement technology accessible to growing businesses. Furthermore, we offer a free tier for those who want to feel out the product before making a commitment.

2. Frictionless Video Engagement

Captiwate focuses on creating an in-person buying experience online through zero-friction video calls directly from your website. This is particularly valuable for:

• Complex B2B products that benefit from visual demonstration
• High-ticket items where building trust quickly is essential
• Sales teams that excel at personal connections rather than text-based interactions
• Companies looking to differentiate through more personal customer experiences

3. Real-Time Intent Data

Our platform's ability to identify visitors in real-time, combined with video calling capabilities, creates opportunities to engage prospects at their peak interest - something particularly valuable when the average B2B website visitor only spends 1.37 minutes on your site.

4. Resource Efficiency

With intuitive implementation and straightforward team onboarding, Captiwate requires less technical and human resources to maintain than many alternatives, allowing your team to focus on conversations rather than configuration.

Conclusion

While Rep.ai (Servicebell) has been a leading player in the website visitor engagement space, these alternatives offer distinct advantages depending on your specific needs. Whether you prioritize face-to-face communication, scaling outbound calls, comprehensive sales intelligence, or automated follow-ups to warm leads, there's an option that fits your requirements.

For B2B companies looking to create more meaningful connections with website visitors and convert interest into pipeline more efficiently, Captiwate offers the closest experience to in-person sales interactions in a digital environment.

Ready to explore further? Book a demo with Captiwate today to see how real-time video engagement can transform your website visitor conversion rates.