Salesforge Increases Demo Volume by 30% with Real-Time Website Engagement
Salesforge uses Captiwate to offer a unique experience. Visitors have the option to interact with the widget and a real person. If they are interested, they can agree to a quick call right on the spot.
“We win against most of the competitors because we service our customers. Like in a top-notch restaurant. When the user gets serviced, the probability of purchasing your product significantly increases against any other competitor.”
Problem
In line with their philosophy, Captiwate was the ideal choice.
The Setup
Slack is the primary platform of communication at Salesforge, so it was crucial that notifications would appear there for them. Whenever someone interacts with the widget, they receive an alert. Although the integration is not native, Frank could set it up on his own quickly.
“We have a Captiwate slack channel. It is owned by our AE and SDR. One of them has to answer. If one is busy, the other one has to answer. We only take calls during our working hours. So we probably miss out on some opportunities there.”
- Deployed Captiwate on high-intent pages (Pricing, Agent Frank)
- Integrated with Slack for real-time notifications
- Maintained Intercom for CS support queries
- Established clear team protocols for handling leads
The quality of the conversation is also improved by having additional information thanks to the visitor identification and browsing behavior data that your salesperson sees while speaking with a prospect.
“I even had a funny experience. I was once talking to a VC, and he did not know that I knew he was a VC. Gave me much more context into our conversation”
Results
“We have a Captiwate slack channel. It is owned by our AE and SDR. One of them has to answer. If one is busy, the other one has to answer. We only take calls during our working hours. So we probably miss out on some opportunities there.”
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