Salesforge Increases Demo Volume by 30% with Real-Time Website Engagement
Salesforge is a cold outreach platform that automates essential tasks from domain setup to follow-up, combining AI agents with human supervision to deliver scale without sacrificing message quality.
Summary
Salesforge uses Captiwate to offer a unique experience. Visitors have the option to interact with the widget and a real person. If they are interested, they can agree to a quick call right on the spot.
“We can show our product immediately. There are still companies where you can only book demos for tomorrow, or 2 days later. Speed is important. If you unlock speed, you unlock money.”
- Frank Sondors, CEO of Salesforge
increase in booked demos
close rate generating 3k MRR in a month
Problem
While Salesforge excelled at outbound sales (fitting for an outreach platform), they identified untapped potential in their website traffic conversion. Their goal was to get more prospects into product demos to showcase their platform's capabilities.
In line with their philosophy, Captiwate was the ideal choice.
We win against most of the competitors because we service our customers. Like in a top-notch restaurant. When the user gets serviced, the probability of purchasing your product significantly increases against any other competitor.
The Setup
Salesforge was not new to chat widgets, they had Intercom running on their page already.
Slack is the primary platform of communication at Salesforge, so it was crucial that notifications would appear there for them. Whenever someone interacts with the widget, they receive an alert. Although the integration is not native, Frank could set it up on his own quickly.
“We have a Captiwate slack channel. It is owned by our AE and SDR. One of them has to answer. If one is busy, the other one has to answer. We only take calls during our working hours. So we probably miss out on some opportunities there.”
- Deployed Captiwate on high-intent pages (Pricing, Agent Frank)
- Integrated with Slack for real-time notifications
- Maintained Intercom for CS support queries
- Established clear team protocols for handling leads
The quality of the conversation is also improved by having additional information thanks to the visitor identification and browsing behavior data that your salesperson sees while speaking with a prospect.
“I even had a funny experience. I was once talking to a VC, and he did not know that I knew he was a VC. Gave me much more context into our conversation”
Results
visitor calls per week
additional demos per month
One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website, that is pretty cool, and that is the dopamine hit. Some people do not want to chat. We think about chat as secondary. People hate chatbots down the funnel. But you can connect the middle funnel. And you add the human element this early on.
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